Behind the Boutique
Meet Elizabeth
Bringing glamour and sparkle to small town Wisconsin!
Hi, I’m Elizabeth- the face behind the brand, but my real focus is YOU!
BEHIND THE SCENES
Before bridal, I spent decades in the printing industry. Owning a bridal boutique was never the plan – until it was!
A career pivot led me here, and I fell in love instantly!
The late nights and endless hustle to get the business off the ground are all a blur. What never faded was this: waking up every morning to help women feel beautiful.
WHO I AM
By day, I bring wedding gown dreams to life. By evening, I am a mom to two adult children and a daughter in law, an excited new grandma, and a proud dog mom.
Give me an ocean view, a good book, a Redds Apple Ale, and an umbrella and you will see me happy. I love travel, nature, discovering new restaurants, and deep conversations – with plenty of laughter in between!
Owning a bridal shop isn’t just my career – it’s my purpose.
FUN FACTS
*My dog Bocephus (Bo) is a spunky rescue and full of quirks.
*I am obsessed with my E-bike, nothing beats a slow ride in nature.
*Podcasts are my happy place (if only I could focus on one thing at a time!)
*My kids would be amused to hear that many of my reviews refer to my patience.
*Dessert is non-negotiable. Always!
*I love interior design. It’s like time does not exist when I’m designing a room – same way bridal appointments do.
*Campfires in summer and natural fireplaces in winter make me very happy, s’mores too.
MY PROMISE TO YOU
I will always provide a warm hello, a GENUINE interest in you and your wedding and a desire to help you find what you’re looking for.
That’s enough about me, I can’t wait to hear all about YOU!
